Join The Webb Law Firm and the Public Relations Society of America – Pittsburgh Chapter at the River’s Club on Wednesday, June 29 for: “GIFs, Memes, Hashtags and Celebrities: What content can brands create and share and what should they avoid?”
Registration/breakfast begins at 8am with a Q&A panel discussion from 8:30-9:30 am, featuring Webb’s Cecilia Dickson, Christian Ehret and Chris Sherwin, who will discuss the do’s and don’ts for creating, curating and sharing content. Some of the topics they will cover include:
1. Is it really verboten to use the #superbowl or #marchmadness or #olympics hashtags? Will I get sued if I use them? They can’t possibly be that restrictive, right?
2. We can all agree that stock photos are terrible. So what photos are safe to use? Can I use Creative Commons photos? If so, under what conditions? How do I know if I’m in the clear or not?
3. If someone shares a photo of my brand’s products on Instagram, do I really need to ask for permission if I just want to Tweet it out or Regram it?
4. Do I really need to find everyone in this photo and get them to sign a photo release form?
Get answers to your IP legal questions and more. For more information or to register, visit: http://prsa-pgh.org/meetinginfo.php?id=82&ts=1464191929